Klaviyo x Shopify Integration Update!
Klaviyo has just released an exciting new update for its Shopify integration that’s sure to take your marketing strategy to the next level. With the introduction of three powerful new metrics—Added to Cart, Viewed Collection, and Submitted Search—you can now effortlessly create more personalized and impactful email and SMS campaigns, without the need for additional developer work.
What Are the New Metrics?
Added to Cart: This metric allows you to track when a customer adds an item to their cart, even if they don’t complete the checkout process. Previously, implementing this feature required custom coding, but now it’s available natively in Klaviyo, making it easier than ever to set up abandoned cart flows and recover lost sales.
Viewed Collection: With this new metric, you can see which product collections your customers are browsing, allowing you to create tailored marketing flows that are highly relevant to their interests. This opens up new opportunities for segmentation and personalized email or SMS campaigns that directly target your customers’ behavior.
Submitted Search: This metric captures the search terms used in your onsite search bar. By pulling in this data, you can segment customers based on their search behavior and even automate messages to direct them to the products they were looking for. This is a great way to offer a personalized experience and help your customers find exactly what they need.
Why These Metrics Matter for Your Business
Abandoned Cart Flow Made Easy
No more need for developers to implement custom coding! With the new Added to Cart metric, you can easily set up an abandoned cart flow that will trigger when a customer adds items to their cart but doesn’t complete the checkout. This gives you the opportunity to recover potentially lost sales with automated follow-up emails or SMS reminders.
Tailored Marketing Strategies with Viewed Collection
The Viewed Collection metric lets you see which collections are capturing the most attention from your customers. You can use this data to build targeted campaigns that speak directly to what your customers are interested in, boosting engagement and, ultimately, conversions.
Segment and Automate with Submitted Search
The new Submitted Search metric is a game changer when it comes to personalization. You can now pull the exact search terms your customers use on your site and use that data to create segmentation and automation flows. This means you can guide customers directly to the products they’re looking for, improving their shopping experience and increasing your chances of making a sale.
How to Enable These Metrics in Klaviyo
To take full advantage of these new metrics, follow these simple steps:
Log in to your Klaviyo account.
Navigate to the Integrations menu and select Shopify.
Under the Onsite Tracking section, update the integration and check the "Add Viewed Product Tracking to My Site" box. ✅
That’s it! You’re now ready to leverage these powerful new tools to enhance your marketing strategy.
With these new Klaviyo x Shopify metrics, you can take your marketing campaigns to the next level. Whether it's setting up abandoned cart flows, creating highly targeted email and SMS campaigns, or using search data to guide customers to the products they want, this update provides a wealth of new opportunities for eCommerce businesses.
